We designed a lighting rig made of 3200 LED programmable lights. The idea was to show an AI dreaming of building its perfect car. The lights then transform down and the car becomes manifest the real world. It was made into a short film and print campaign.
Rather than using CGI which would have been a much easier approach, I wanted to make to make everything for real. Everything was done in camera. The film is in the Moving Image section.
BBH Audi UK